You can’t buy FB ads if you don’t have an irresistible offer to the right audience.
So how do you make one – the irresistible offer?
THIS IS THE FIRST STEP FOR CREATING FACEBOOK ADS: DECIDE ON THE AUDIENCE FIRST!
You need a small audience that has a problem YOU can solve.
Or a friend of yours can solve.
Or a business you have access to – can solve.
Examples of Facebook Audiences:
- Audiences like Rich People in Manila who don’t know how to create a WILL.
- People in Cebu looking for KETO Delivery Services.
- Price shopping for University Kids’s parents.
- Accountants looking to give more services for their clients.
- Consultants looking for regular monthly income (retainers)
- Businesses looking for Tax Advise
- People looking for reliable MAIDS.
You understand this first step?
Most people get stuck on this.
Those with businesses – they say “People who will buy my product” – w/o defining the audience.
Or they will define as FEMALE, 45 and good looking and buys our product.
That’s fine, but there’s more.
Those employed their whole life say “EVERYONE!” We want everyone who wants to buy, buy!
BOTH WON’T WORK
So if you’re going to experiment with FACEBOOK ADS – you might as well DECIDE who you’re going to promote to.
You’re going to be their problem solver so you better know what problem of theirs are you going to solve.
Most people will tell you to use Google Trends, Google Suggest, Keyword Software and more just to discover what your audience likes.
This is correct and more. The more you understand your target audience – the better it is for you to reach them.
It’s that critical.
Of course there is a SUREFIRE WAY to EXPERIMENT to find out if you have correctly identified your audience:
HOW TO CHECK IF YOUR SELECTED SMALL AUDIENCE IS CORRECT:
Create a post with images & long text that matters to your audience – teach them for example – about their problems.
Teach them about how important it is to solve their problem ASAP.
Now if this is YOUR industry, then you know why they need your services ASAP.
You must communicate this to them.
Use their own words.
For me, I use surveys to get the text – to get my “In their own words”.
Create a post in FB – on your page NOT your personal account.
Then promote the post.
Post it in groups that matter to the audience.
If your post is about SNEAKERS, then make sure FB GROUP obsessed with SNEAKERS can read your post.
Then you count the SHARES and COMMENTS.
Are they more than usual?
Repeat for a few months. Post as many as you can.
Boost only those that actually get an unusual amount of SHARES and COMMENTS.
In fact, understanding them is so important because you MAY decide on buying Google Ads or Linked in Ads or Bing Ads or Waze Ads instead of Facebook Ads.
Boosting will generate the likes and commenters who may WANT to buy what you are selling…But that’s just the first step.
NOW HERE’S THE QUESTION : Do you want to see a DEMO how this is done? Or can you manage it yourself?